UNITED SYSTEM INC.
BRANDING & GRAPHIC DESIGN PROJECT
United Systems Inc. is a satirical rebranding project that critiques the United States by reimagining it as a fictional private corporation founded on settler colonialism, capitalism, and institutional white supremacy.
Through the creation of a corporate identity, branded collateral, copywriting, and designed bureaucratic documents, the project exposes how the ideologies of colonial expansion, racial violence, and profit-driven exploitation continue to shape American systems—disguised as democracy and progress.
︎ branding
︎ graphic & collateral design
︎ production design
ABOUT UNITED SYSTEMS INC.
Specializing in land acquisition, labor force management, and infrastructural development, United Systems Inc. treats land, labor, and people as assets to be acquired, controlled, and exploited for corporate profit. The company is made of six departments (as shown below), each embodying the logic of empire, manifesting as a corporate machine committed to endless growth, control, and domination.
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Specializing in land acquisition, labor force management, and infrastructural development, United Systems Inc. treats land, labor, and people as assets to be acquired, controlled, and exploited for corporate profit. The company is made of six departments (as shown below), each embodying the logic of empire, manifesting as a corporate machine committed to endless growth, control, and domination.
BUSINESS CARDS
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ALL COLLATERAL AND DOCUMENTS
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