GERTRUDE’S

GRAPHIC DESIGN — Sharon Chen,
Claire Dufournier, Sara Steege
LOGO DESIGN — Manolya Altan
ILLUSTRATIONS — Claire Dufournier
CREATIVE DIRECTION — Anna Polonsky
PHOTOGRAPHY — Pauline Chatelan

GRAPHIC DESIGNER (winter 2022).

Gertude’s is a neighborhood restaraunt and
bar in New York City. The visual identity of Gertrude’s is inspire by the 1930s, a decade
that left its mark as the Great Depression in
the United States and the tail end of "Les
Années Folles - the crazy years - in Paris.

In this creative direction, we draw a parallel between Gertrude (the woman)’s birth era and appreciation for glamour and music, Gertrude (the restaurant)’s french inspiration and its desire to be a gathering place for the community.

︎    graphic design
︎    branding & identity
︎    menu/print/collateral design